What started with 15 people in a small apartment bedroom has become an attending community of over 150 entrepreneurs. Memphis Entrepreneur Mastermind – an event hosted by Grow Memphis Agency – organically scaled in attendances by 1000% in just 12 months. With joint ventures, influencer partnerships & corporate sponsorships, we gained over 50,000 impressions in three weeks for a single event without spending a dime on ads. That’s the power of Influencer marketing which shows the increasing importance of connecting more intimately with your target audience in the era of AdBlock. We’ve been through 15 years of social media. We’ve seen a lot. Done a lot. And learned a lot.
We’re living in a world of social media taking the helm in marketing strategies and in full campaigns. However, roughly 60% of all online users are running Ad-Blockers or ignoring ads altogether, making it increasingly important to engage with your target audience – as succinctly as possible. Tie this in with the fact that social platforms (on mobile devices) are now being used more than desktops for online browsing and you can see why it’s so crucial to connect on an emotional level and understand the core drivers behind key consumer choices. This can be counteracted with the creation of engaging content, and strategic partnerships with ambitious entrepreneurs and niche-focused influencers. Influencers have been able to change the perception of advertising through the use of Instagram Stories, YouTube videos, Facebook Lives and in blog posts.
By collaborating with them and connecting with their followers – you can directly channel your brand message to a new audience; raising awareness and digital impressions. Our goal is to help your brand or business connect with the influencers who are most passionate about your product or service, and build long-term strategic campaigns that appeal to an audience of people who are already searching for the products you sell.